Digital strategy session at the LCL Awards forum

13 Jun 2023

Laptop with labelsAt this year’s forum, Jess Lowe from Jello PR – which looks after LCL Awards’ PR and marketing, will be joined by digital marketing expert, Jonny Lawrence (from JL Creative). The pair will be delivering an extremely useful session for centres looking to get to grips with making the most out of their online presence.

JL Creative is the digital driving force behind a number of successful training centres, and as such has some very targeted advice for Forum attendees. Since our last ‘live’ event, the online marketing world has moved on apace and there is now so much more that savvy centres can get involved with.

The strategy session will cover key digital marketing principles that centres can relatively easily implement in-house, including:

  • Getting the most out of Google My Business – according to a recent study, a business with a GMB page receives 42% more online visibility, 35% more reviews and 15% more leads compared with a business without one.
  • The importance of online reviews and how to achieve them – genuine client testimonials are becoming more important than ever, countering the increase in AI generated and unverified reviews.
  • Video content – why you need videos on your website and social media and advice on how centres can do this themselves. Videos generate 1,200% more shares than text and image posts combined!
  • Email automation and database creation – the best place to reach your customers, with the highest conversion rate.
  • Consistent content that represents your brand – overview of the types of content you could be sharing and tips for creating it.
  • How well does your website work for your business? – tips for being analytical about your own website.

The session promises to be an extremely useful one, that will give centres key takeaways that they can implement themselves. Jello and JL Creative are available to support centres independently, with some activity covered by LCL Awards (mutually beneficial case study creation, for example).

Find out more about JL Creative, here: JLCreative (

LCL Awards’ 2023 Forum

Date: Friday 30th June 2023

Time: 9.00 – 16.00

Where: Concorde Museum at Aerospace Bristol, Hayes Way, Patchway, BS34 5BZ

Visitors to the Forum will have free entry to Concorde and the Concorde Museum and discounted entry to the Aerospace Museum where you’ll have the chance to dive into the history and future of aerospace.

Book your place now

LCL Awards centres can book up to four free places, email Tracy Harker with the following details:

Delegate name:

Delegate email:

Contact number:

Company Name:

There will be an evening social on 29th June at The Village Hotel, Bristol so let us know if you’d like to come along to that too.

Please note: Non-attendance for those who book a place but don’t show up on the day will be charged at £50 per person.  Max 4 delegates per centre.